How Corporate Identity, Branding, Design, Advertising and Marketing Have Changed in the new millennium:
Since the technology boom in the mid 1990's we have seen a shift in traditional advertising agencies, marketing agencies, PR firms and branding firms. In fact large agencies have downsized or gone out of business with the onslaught on "mini" ad agencies, design firms, marketing firms, consultants, and web design and development companies and agencies.
These new design and marketing companies brought New Age thinking, creative services, web strategies, cutting-edge graphic design and web design and creative and persuasive copywriting. Many of these firms and agencies however, lack the expertise in marketing to create, develop and design a brand or a branding campaign that makes an impact, initiates a sales and marketing process, and capitalized on lead generation by actually closing more sales.
How is this done? It's done by starting with a compelling marketing message, analyzing and creating a compelling marketing environment, across all platforms of marketing, advertising and branding. Doing so not only generates sales but increases closing ration, reduces time spent, maximizes return on investment.
ImageWorks is a pioneer in this methodology, embracing the niche between the smaller web design and graphic design studios…who lack the "marketing first" insight, and advertising agencies, marketing and PR firms who demand hefty fees without substantial results…who often subcontract out their work to web design companies, marketing and PR companies and graphic design firms.
In today's high-paced market place it is important to make sure your brand has a high-impact marketing message that co-exists among all marketing and advertising media…with one common goal- converting prospects into buying customers.
Below is an excerpt from an article posted in our Blog:
Coffee Is for Closers!
The 1992 movie, "Glengarry Glen Ross", summed up the sales and marketing mentality of the time in two memorable quotes that still echo among sales people: "ABCs of sales - always be closing" and "Put down that coffee; coffee is for closers!"
Not anymore. Not today. Most companies use automated phone systems, which act as gatekeepers to weed out telemarketers. Most offices post "No Soliciting" signs. Fax numbers are much less frequently shared, and few decision makers have the time to sift through direct mail.
Two strategic shifts have occurred in "sales tectonics":
It's 2008. What Works? The first shift concerns the way people find information. Conventional methods such as direct mail, print ads and advertising, direct marketing, salespeople and trade shows still work, but they need to be reinforced with a powerful web brand. Most business-to-business and business-to-consumer searches for products and services are now done through search engines. To complicate things further, even if a company or product is discovered through traditional means, the next step, the "investigative" step, is almost always done via the Web.
ImageWorks Studio tested over 100 corporate Web sites, and very, very few successfully branded a professional look and feel, with a customer-centered message leading to intuitive navigation and calls to action to encourage prospect interaction.
ImageWorks Studio
To learn more about customer-oriented branding, advertising and web marketing/design, contact ImageWorks at 703-968-6767 or at http://www.imageworksstudio.com
Founded in 1995, ImageWorks is an award-winning marketing and design firm in Northern Virginia, serving all markets in the USA and Worldwide.
ImageWorks is a multi-dimensional graphic, branding, advertising agency and logo web Design firm in Northern Virginia specializing in:
- Web design services - company and cooperate web sites
- Business to Business marketing, advertising and creative services
- Marketing company and consultant
- Web site Development and application design companies
- Advertising Agencies serving Northern Virginia, Washington DC, Reston, Herndon, Chantilly, McLean, Arlington and Alexandria Va. (see our full city listings)
- Graphic Design and Corporate Branding Firm
- Small business marketing, PR (Public Relations) and advertising
- Small business graphic and web design services
Projects our company and agency can fulfill for you: (Most web design companies, ad agencies, marketing, creative and branding firms or graphic design companies simply can't offer this full suite of turn-key services with tangible results, and the creative and marketing edge that is required for branding success.)
- Database design and development
- Corporate identity design web and print media
- Website design and development
- Website graphics and animations in FLASH
- Website development services
- Web application and services
- Graphic design and creative design services
- Marketing consulting, marketing direction services
- Creative copywriting, design and layout
- Advertising and marketing, PR (Public Relations)
- Marketing plans, PR (Press Releases)
- Advertising (Ad) and marketing campaigns
- Web-based e-mail design and development
- Website based e-mail Marketing and Advertising
- Print design, brochure design services
- Direct mail design and development
- Direct Mail fulfillment and printing
- Ad copy, copywriting and design
- Advertising and Marketing copy and ideas and campaigns
- Website optimization, search engine marketing
- Website navigation and marketing consulting
- Corporate marketing strategies and creative ideas
- Creative marketing and advertising campaigns for direct marketing
- Lead generation
- Advertising for print ads and publications
- Website content, creative copywriting
Serving DC (Distirct of Columbia) Metro (Washington DC) area, Northern Virginia, New York and Suburban Maryland locally and the entire world via our online interactive web site!
