It’s about Passion.

And transforming that passion into tangible results for our clients.


ImageWorks Studio was founded in 1995 by entrepreneur and marketing enthusiast Scott C. Margenau. It was Scott’s vision to create a company that provides highly effective marketing strategies and creative services to fill the void between the “mega” ad agencies (mostly focused on Fortune 100 companies and Retail) and small graphic & web design firms with limited knowledge and experience in result-oriented marketing and branding strategies.

Today, ImageWorks uses in-house creative and technical talent as well as hand-picked vendors to offer full-service marketing and branding services to small, medium and large enterprises, as well as government agencies and non-profit organizations. Our services include:

  • Brand development/rebranding
  • Marketing and sales strategies
  • Web design and development
  • Online marketing
  • Persuasive copywriting
  • Interactive presentations and media
  • Graphic design, illustrations and 3-D modeling
  • Logos and corporate identity
  • Exhibit design, hardware and management
  • Advertising campaigns
  • Direct mail campaigns
  • PR

Snapshot of our competitive advantages:

  • ImageWorks has a proven process that has been built and refined over 12 years. We take the time to get to know our customers and their marketing objectives from an unbiased outsider’s perspective. We combine our knowledge, our customers’ own perspectives and, quite often, their customers’ perspectives to create an effective marketing strategy. This process helps us create a unique “branding blueprint” that gives all members of the creative team valuable insight and creates a foundation from which to design, develop and implement contracted media. Additionally, our secure online project management system is available for 24/7 access.

  • Another reason to choose ImageWorks is the quality of our current and past work. We invite you to take a look and form your own opinion. By the way, you won’t find a dozen samples of our best work; you’ll find hundreds and hundreds of examples from a wide variety of industries. We intentionally specialize in more than a few industries, as limiting ourselves to just a few could result in a lack of creativity and true insight as well as the possibility of our work competing with itself. The truth is that you don’t want your marketing company to know your business too well. It would lose a true outsider’s perspective if it did...and that perspective is exactly what’s required to build a successful branding or rebranding campaign.

  • Another of our core competitive advantages is the talent of the people we employ. Each member of our team has been hand-picked by the owners of ImageWorks. We hire the best talent and train them to think outside the box and to focus on results and clarity over fancy design with no apparent conversion goals or marketing direction.

To learn more about how ImageWorks can assist your organization, or to discuss ideas and branding strategies with us, just give us a call at 703-378-0000, ext. 102 or 103, or email sales@imageworksstudio.com.



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How Corporate Identity, Branding, Design, Advertising and Marketing Have Changed in the new millennium:

Since the technology boom in the mid 1990's we have seen a shift in traditional advertising agencies, marketing agencies, PR firms and branding firms. In fact large agencies have downsized or gone out of business with the onslaught on "mini" ad agencies, design firms, marketing firms, consultants, and web design and development companies and agencies.

These new design and marketing companies brought New Age thinking, creative services, web strategies, cutting-edge graphic design and web design and creative and persuasive copywriting. Many of these firms and agencies however, lack the expertise in marketing to create, develop and design a brand or a branding campaign that makes an impact, initiates a sales and marketing process, and capitalized on lead generation by actually closing more sales.

How is this done? It's done by starting with a compelling marketing message, analyzing and creating a compelling marketing environment, across all platforms of marketing, advertising and branding. Doing so not only generates sales but increases closing ration, reduces time spent, maximizes return on investment.

ImageWorks is a pioneer in this methodology, embracing the niche between the smaller web design and graphic design studios…who lack the "marketing first" insight, and advertising agencies, marketing and PR firms who demand hefty fees without substantial results…who often subcontract out their work to web design companies, marketing and PR companies and graphic design firms.
In today's high-paced market place it is important to make sure your brand has a high-impact marketing message that co-exists among all marketing and advertising media…with one common goal- converting prospects into buying customers.

Below is an excerpt from an article posted in our Blog:

Coffee Is for Closers!
The 1992 movie, "Glengarry Glen Ross", summed up the sales and marketing mentality of the time in two memorable quotes that still echo among sales people: "ABCs of sales - always be closing" and "Put down that coffee; coffee is for closers!"

Not anymore. Not today. Most companies use automated phone systems, which act as gatekeepers to weed out telemarketers. Most offices post "No Soliciting" signs. Fax numbers are much less frequently shared, and few decision makers have the time to sift through direct mail.

Two strategic shifts have occurred in "sales tectonics":

It's 2008. What Works? The first shift concerns the way people find information. Conventional methods such as direct mail, print ads and advertising, direct marketing, salespeople and trade shows still work, but they need to be reinforced with a powerful web brand. Most business-to-business and business-to-consumer searches for products and services are now done through search engines. To complicate things further, even if a company or product is discovered through traditional means, the next step, the "investigative" step, is almost always done via the Web.

ImageWorks Studio tested over 100 corporate Web sites, and very, very few successfully branded a professional look and feel, with a customer-centered message leading to intuitive navigation and calls to action to encourage prospect interaction.

ImageWorks Studio
To learn more about customer-oriented branding, advertising and web marketing/design, contact ImageWorks at 703-968-6767 or at http://www.imageworksstudio.com

Founded in 1995, ImageWorks is an award-winning marketing and design firm in Northern Virginia, serving all markets in the USA and Worldwide.

ImageWorks is a multi-dimensional graphic, branding, advertising agency and logo web Design firm in Northern Virginia specializing in:

  • Web design services - company and cooperate web sites
  • Business to Business marketing, advertising and creative services
  • Marketing company and consultant
  • Web site Development and application design companies
  • Advertising Agencies serving Northern Virginia, Washington DC, Reston, Herndon, Chantilly, McLean, Arlington and Alexandria Va. (see our full city listings)
  • Graphic Design and Corporate Branding Firm
  • Small business marketing, PR (Public Relations) and advertising
  • Small business graphic and web design services

Projects our company and agency can fulfill for you: (Most web design companies, ad agencies, marketing, creative and branding firms or graphic design companies simply can't offer this full suite of turn-key services with tangible results, and the creative and marketing edge that is required for branding success.)

  • Database design and development
  • Corporate identity design web and print media
  • Website design and development
  • Website graphics and animations in FLASH
  • Website development services
  • Web application and services
  • Graphic design and creative design services
  • Marketing consulting, marketing direction services
  • Creative copywriting, design and layout
  • Advertising and marketing, PR (Public Relations)
  • Marketing plans, PR (Press Releases)
  • Advertising (Ad) and marketing campaigns
  • Web-based e-mail design and development
  • Website based e-mail Marketing and Advertising
  • Print design, brochure design services
  • Direct mail design and development
  • Direct Mail fulfillment and printing
  • Ad copy, copywriting and design
  • Advertising and Marketing copy and ideas and campaigns
  • Website optimization, search engine marketing
  • Website navigation and marketing consulting
  • Corporate marketing strategies and creative ideas
  • Creative marketing and advertising campaigns for direct marketing
  • Lead generation
  • Advertising for print ads and publications
  • Website content, creative copywriting

Serving DC (Distirct of Columbia) Metro (Washington DC) area, Northern Virginia, New York and Suburban Maryland locally and the entire world via our online interactive web site!

Resources

Web and Graphic Design Portfolio
Top Custom Branding and Marketing
Email and Web Hosting
Professional Web design SEO Flash PHP development
Interactive Web Development
Custom Logo graphic design print advertising letterhead
Graphic Standards Manual
Top Exhibit custom portable trade show booths banners
Advanced Exhibits for Tradeshow Marketing
Kiosks, Point-of-Purchase
Exhibit Banners
Custom Website Applications from our Design Studio in Virginia
Atlanta Web Design : Blue Light Labs Multimedia Inc.
Professional web design firms and marketing agencies
Top PR firms - branding & advertising agencies

Markets Served

Chantilly Virginia
Reston Virginia
Sterling Virginia
Philadelphia, PA
California
San Fransisco California
LA California
San Diego California
San Jose California
Orange County CA
Austin Texas
Dallas Texas, TX
San Antonio Texas
Miami Florida
Dade County FLA
Ft Lauderdale Florida
Jacksonville Florida
Jackson Beach, FLA
Tamp Florida web design
Orlando Fla
New York, NY
Queens, New York
Manhattan, New York
Brooklyn, New York
Lower Manhattan, NY
Upper Manhattan
Financial district, Manhattan New York, NY NY
Staten Island, New York
Hoboken, New Jersey
Hudson Valley, New York
Reston Herndon area Virginia
Arlington Virginia Virginia
North Arlington Virginia
Alexandria Virginia
Herndon Virginia
Mclean Virginia
Tyson's Corner, VA
Fairfax, VA
DC District of Columbia
Washington DC
Fairfax City, VA
Old Town Fairfax, VA
Oakton Virginia, VA
Falls Church Virginia, VA
Falls Church City Virginia, VA
Old Town Alexandria Virginia, VA
Great Falls Virginia, VA
Washington DC
DC Metropolitan area
Georgetown, Washington DC
Northern Virginia, DC Area
DC companies
DC corporations
Loudoun County Virginia
Fairfax County Virginia
Prince William County Virginia
Potomac Maryland MD
Suburban Maryland
Bethesda Maryland
Chevy Chase Maryland
Columbia Maryland
Montgomery County Maryland
Vienna, VA
Centreville, VA
Dulles Herndon, VA
Roanoke, VA
Ashburn Virginia
Charlotte North Carolina
Raleigh North Carolina
London England
The Bahamas
Freeport Bahamas
St Augustine Florida
Chicago Illinois