Design without a plan and strategy creates
“brand damage”

Our process fuses your goals and strategy into your customer’s “brand experience”   

Our custom branding and web design solutions always start with discovery, research, listening, brainstorming and collaboration. We realize we may not be experts in your industry…and that’s ok. In fact, you might be surprised to find how valuable our unbiased perspective will be! It is important that we maintain a “outside looking in” perspective as we gather key nuggets about your industry and business that enable us to lend our unique marketing and creative expertise to your project.

Be wary of any process or solution that does NOT have a detailed and extensive discovery and strategic process, as it’s essential to your brand and marketing success!

Here is a snapshot of the areas we cover. We try to keep it to the point, yet encompass all essential brand-building components:

• Corporate or Organization Overview/History
• Products & Service Descriptions
• Industry & Target Market
• Brand Positioning
• Competitive Benefits
• Home Page and Subpage (Website) Objectives
• Marketing Goals
• Engagement & Nurturing Goals

The results of our discovery process is synthesized into a “Marketing & Brand Strategy Brief” and refined and revised until approved. This critical document serves as our blueprint for building your brand assets and on-going marketing campaigns.

The next phase in our Discovery & Strategy planning is your website architecture. In this phase we answer the following questions:

• What are the appropriate main categories for your brand?
• Do your customers know where to find essential content?
• Where will resources and secondary content go?
• Do categories easily expose their subcategories?
• How will the site navigate from page to page?
• Where will call to actions and engagement goals be placed?

Can you imagine building or designing a site without first determining all of this vital information? This is why so many websites fail to connect with their target audience and fail to convert visitors into customers.

Our service doesn’t end with the launch of a new website or once we hand over a new marketing brochure. Instead our team takes on a new role – collecting data like response rates, conversions, studying online behavior, tweaking the system with enhancements, devising new content and press releases and effectively harnessing the power of your new online and offline marketing campaign.

To see more about our On-Going Marketing and Strategy Programs click here