Branding

Merriam-Webster tells us that “branding” is something you do to a cow with a hot iron, but in business, we have a very different definition.  BNET defines branding as:

In the early days of advertising, consistency was critical for brands that had their sights set on becoming household names.  Maintaining the same colors, logos, and styles in all of their ads was the best way for them to become recognizable and engage customers in a world that was almost exclusively print-based.

One word. Evolve.

I had just opened my new iPhone 5 case to discover an entirely new charge adapter. I was not happy about this at all. I was already heavily invested in the old adapter “accessories” like chargers, clock alarms, games, Bose Audio devices, etc. Why the change?

Because it’s better.

Just like button flies are superior to traditional zippers. (Don’t get me started!)  See Seth Godin’s take here.

While Facebook and Pinterest ads may be the hottest ways to promote consumer or retail businesses online, LinkedIn is the place to be for business-to-business (B2B) companies (and it can still be an excellent resource for consumer-based product and service companies as well)! With its professional reputation and the exciting changes that have been made to enhance the service for the new year, you can't go wrong.

85%.  According to Comscore, that’s the percentage of internet users who spend time watching videos online.  Invodo tells us that it also reflects how much more likely consumers are to buy a product after watching related videos.  

Your Logo need to do 4 things:

The dictionary definition of “branding” usually refers to the name and image of a product or service. However, in the business world we take it a few steps further. BNET defines branding as:

"a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products or services."