To build a great looking house you are going to need to use the right tools. There are all sorts of tools out there that can get the job done - but it usually depends on what you are trying to accomplish. The same goes with building a strong brand. Different types of businesses may see better uses for different types of social media tools.

If you are wondering about which social media tools you should go with then here is a quick overview of the type of people that are active on the different social media venues.

How can one get their conversions "above the fold." Well it starts with how they display their content on a website page above the fold - according to the conversion rate experts.

In the Internet world, "above the fold" refers to the area of the screen that users can see without scrolling. But, does not giving your customers the ability to scroll down a page always bode well with conversions?

ImageWorks Studio has taken 2nd place in the the 8th Annual Davey Awards for our website developement and design for MAG America.

A little bit about the awards:

"But the fish won't bite if the bait ain't right."

Finding your audience and relating them to your brand is an important aspect of marketing. Keeping them engaged is another very important part. In today's blog post we reflect on some thoughts from Manuel Donayre of ClickZ.

If you Google 'completely wrong' right now, and search under the ‘images’ category, you will find an array of Mitt Romney photo's. Why? It’s all about how the Google search algorithm works – so read the rest of this article to find out.

We take dozens of call each week from businesses of all sizes, and although 95 percent of them have no idea what it costs to build a website, they somehow come to the conclusion that is should be in the $5,000 range … maybe $10,000 to $15,000 if they are a “bigger company.”

In this article we are going to show you what it takes and costs to build an effective, well-branded website, and explain why it can’t be done for under $5,000 if you want any type of high-quality results.

Our client, The Condo Hub, has recently launched a site all about buying, selling, and investing in condominiums in Northern Virginia, Arlington, Washington DC, and select spots in Maryland.

The site offers awesome functionality, like the ability to search for current condo listings, list your condo in their database, as well as offers many different calculators and reports to scope out the market and find out what your condo is worth.

The site also contains many resource articles and tips for buyers and sellers interested in the process of buying and selling condominiums.

"SEO is Dead." This has been stated over and over again since the search engines started. Every year there is a claim that SEO is dead - that some Google algorithm change has killed it and that there is something new that is going to take it's place....

But if there are search engines then there will always be search engine optimization. There are no signs of search engine optimization slowing down, and in fact it seems to be bigger now more than ever and is a critical part to your online success

"Simplify, Simplify, Simplify." - Henry David Thoreau

Clients often come to us with complex wants--fancy graphics, shadows, bevels, 3D, etc.--but there is a problem. It's like wearing bell bottom jeans; it simply isn't in style, and certainly doesn't build brand equity.

Nora Lynn Bourne was born 9/15 at 6:54pm. She was 5 lbs 13 oz and 19 1/2 inches long. She was born to the lovely parents Sabrina (one of our superb graphic designers) and Jason Bourne - both of which are doing very fine.