Design without a plan and marketing strategy creates
“brand damage”

Our marketing and strategy process fuses your goals and website architecture into your customer’s “brand experience”   

Marketing and strategy go hand in hand, and our brand strategy, web design and marketing solutions always start with discovery, research, listening, brainstorming and collaboration. We realize we may not be experts in your industry…and that’s ok. In fact, you might be surprised to find how valuable our unbiased perspective will be!

It is important that we maintain an “outside looking in” perspective as we gather key information about your industry and business that enables us to lend our website marketing, brand strategy, and creative expertise to your project.  That way, we can better consider your customer experience as we work toward creating both the website architecture and brand strategy that will drive your success.

Step 1: Discovery

Our online Business & Strategy Brief (see below) is filled out online and submitted (intake). Additional information is discussed and added during our meetings. We hold as many meetings as needed, at our office or via online meeting to assure we reach our marketing and strategy goals and objectives. Additionally, we are available and have the expertise to discuss advanced website marketing tactics and brand strategy for your organization, including launch and beta test plans, sales plans, advertising plans, online and social marketing plans, and more.  Although we are eager to move forward and begin designing your new and improved website architecture, taking our time with the discovery process will better allow us to develop a site that works well with your overall brand strategy and website marketing goals. 

Step 2: Business & Online Strategy Brief

Corporate Overview & Facts

• Business mission and history
• Business & revenue model – how do sales occur in your organization?
• Competitive benefits
• Descriptions of your products & services (if applicable)
• Details about your target audience
• Who are your biggest competitors?
• What do they think of you? What do you want them to think?

Marketing & Advertising Strategy and Implementation(With purchase of any search or social plan)

• Review and list current website marketing efforts
• Review & plan new website marketing and branding strategy
• List all engagements & conversion goals (home and all other pages)
• Define which goals go on home page and which on subpages

Step 3: Planning your UX (User Experience) & Website Architecture

In this phase we answer the following questions in order to lay out your website architecture in the most effective manner possible:

• What are the appropriate main categories for your brand?
• Do your customers know where to find essential content?
• Where will resources and secondary content go within your website's architecture?
• Do categories easily expose their subcategories?
• How will the site navigate from page to page?
• Where will call to actions and engagement goals be placed to improve marketing efforts?

Step 4: Ongoing Analytics & Marketing Consulting

Once your new site is up and your image is rejuvenated with an inventive brand strategy, it's time to look at actual customer behavior on your site and make responsive changes to your content or website architecture so your site is constantly evolving and improving. There is no such thing as a perfectly built site (or brand). Your brand is a living, breathing...media that needs to adjust to market conditions, trends, behavior, etc. That's why we study website marketing metrics such as: which pages are converting well and which are not, which pages have a low time on page count, which pages have a high bounce rate, and other details in order to revise and improve upon your brand strategy. Our team meets with you online or at our offices to review your site performance, your website marketing and branding strategy and to suggest ways to enhance your brand image and customer experience.

Can you imagine building or designing a site without first determining all of this vital information? This is why so many websites fail to connect with their target audience and fail to convert visitors into customers.  We believe that brand strategy and website marketing are two of the most important things we can do to help you succeed, and we won't rest until your website is an accurate reflection of your branding and marketing goals.

To see how our process and marketing and branding strategy can build your brand and return serious ROI get in touch here.