Local (Maps) Search & Optimization

Understanding the difference between “local search” and organic SEO?

The world is turning “hyper-local” is your business going to get found?

Image Works Studio’s Local Search Program is very different from traditional (organic) Search Engine Optimization (SEO) as it is not focused on Search Engine Results Page (SERP), but rather on the local listing shown on Google Maps.

Let’s take a look at an example of what a local search looks like. We performed a search for “online marketing in DC,” and below is a screenshot of what our SERP looked like. The results are split into four categories:

1. Google AdWords Express Results: The flexibility of paid search with the convenience of local search
2. Pay Per Click PPC ( PPC) Results: Learn more about our PPC programs here
3. Local Search Results: Detailed information such as name, address, phone number, and locations are also displayed on Google Maps
4. Organic Search Results: Learn about our SEO programs to gain organic rankings here

It’s crucial to have your company’s information displayed in the local search results because they appear at the top of the page and on the map. Local results also expose users to more of your brand than just your Meta data. Now they can quickly see your address, phone number and even photos of your location without having to commit to clicking through to your website.

2012 Local SEO Optimization Package: (Works WITH your organic SEO campaigns!)

• Local keyword research and strategy for primary keyword phrases that are used by prospective customers to search for your company's services. 10 Keywords based on one local territory.  
• Optimize designated Landing page. This could be your home page or a sub page, depending on the number of areas you are targeting. . 
• Google Places Listing includes 3 hours optimizing Google Places listing. We will set-up/enhance the listing (including optimizing description, geo-tagging images and videos to show customers why they’ll want to choose you).
• Submission & inclusion in 400 local PRIME directories through our Industry leading local search partners and networks. 
• On-going link building includes bookmarking by keyword strategies, blog posting, keyword-rich directory listings, link partners, social bookmarking and more.
• Google, Yahoo and Bing use citation/review sites as a major factor for local map results. Inclusion in the most popular and trusted citation sites with optimized content not only assists in raising map search results, but conveys peace of mind to your prospective customers. The following are examples of these sites:

  Google Bing Local Yahoo Local Yelp Citysearch

  Angie's List Insider Pages Super Pages Yellow Pages Trip Advisor

  Local.com Merchant's Circle Kudzu Urban Spoon

* Our Local SEO Package is priced at $2,500 set up  (Which inlcudes creatign a local city page that can be duplicated for each city/area you serve, plus $175 per month per city/area. If you purchase 10 areas, you get a 20% discount!

* We will also update your SEO for your home page for state related keywords and your most popular service areas.