Our SEO services are based on what we know to be the most effective ways to bring more qualified visitors to your website through search engines. We employ the following SEO steps:

1. Strategy & Initial Optimization – Our initial on-page SEO is everything the spiders see on your website that affects your rankings. Our process starts with a keyword discovery process that focuses on achievable primary keywords and "long tail" keywords. The approved keywords are embedded into your meta tags, which help Google and other search engines organize and rank information. The actual coding, style, positioning, and saturation levels also are relevant factors that are a part of our on-page SEO process.
2. Ongoing Linking & Optimization – Link building builds "votes" to your website (in Google's mindset). The more credible the votes, the more your rank increases. Rank affects both your "TrustRank" and "PageRank," both terms coined by Google. Relevant and effective link building through partners, articles, press releases, bookmarking, Blogs, reference sites, etc., is one of the most important factors in your search marketing.
3. Content Marketing* – Through articles, press releases, blog posts, eBooks, webinars, landing pages, and more, we are able to enhance your digital "footprint" in your industry. (*Requires VisibilitPro to promote custom written content) Content is written for submission to industry channels and social news sites such as Digg, Reddit, and StumbleUpon, and is promoted through Facebook, Twitter, Google Buzz and LinkedIn, etc. Press releases are distributed via high-ranking paid releases through PRWeb, which opens the doors to thousands of industry targets, regional targets, syndicated feeds, AP News Wire, Google News, Yahoo News, eMediaWire, and more. Releases include keyword anchor text, an embedded image, social bookmarking features, and other SEO-related functionality. Reporting on page reads, impressions, search engine traffic, and search terms is included. (Advanced reporting and embedded video are available for an additional charge.)
4. Reporting & Analytics – A very important part of your online success is to meet with experts and review your site analytics. As part of these programs, our experts will look at your traffic, the referring sites, keywords, which pages are working and which are not, and much more. We will discuss your current engagement plan and see if it needs updating or fresh ideas. We will also consider new strategies, techniques, trends, etc., and decide together what site enhancements may be needed to improve both traffic and conversions.

Typical SEO programs target a limited number of broad keywords, such as "shoes" or "men's shoes" in the case of an online shoe store. What some companies tend to forget, however, is that search engines are used by unique individuals who often have unique ways of describing what they're looking for. Our company receives traffic from thousands of keyword combinations called "long tail" keywords that even the most well-planned SEO strategy could not anticipate. For example, while we may love the phrase "web design agency," it will never account for the thousands of word combinations such as "web design and online marketing firm" or "website agencies and online branding."

Our top 30 keywords account for less than 20% of our traffic! Our best keywords get over 350 clicks a month; however, the combination of long tail keywords adds up to over 2,000 visits. WOW! The point of this long tail stuff? Content. Content. Content. It is only by producing a steady stream of relevant content that you can start to address the many combinations of keywords that exist. Take a look at the chart below to see the power of long tail SEO: