Your logo creates a prospect's first impression of your business...
Make sure you have a high-impact logo that's dressed to impress.
Custom Logo Design 101
Your logo needs to:
Get noticed and become memorable
Work with your tagline to define your market niche and/or competitive benefit
A logo should not remain the same over a prolonged period of time; it needs to evolve as technology, styles and preferences change. Consider Apple, McDonald's and AT&T. Each has updated its logo's look and feel numerous times. As a result, these companies consistently reflect modern sensibility.
Beware the mass production “logo sweat shops!”
We’re sure you’re familiar with the concerns of using a mass-produced online logo design company, but just in case you aren’t, here is what you can expect:
Limited, impersonal contact that restricts results
Automated “support” without a project manager to discuss project progress
Outsource, offshore or junior level designers (not the award-winning, top-tier ImageWorks’ talent)
The reality is that most customers are disappointed with these mass-produced logos. We hear the horror stories all the time. Some customers have tried three or more services and still got zero positive results. Bottom line, if you are serious about your company, a cheap logo won’t help your brand image.
Custom Logo Design Pricing & Packages
We have four logo packages to fit your budget:
Text Logo Package
In this package, we will create numerous font options and customize the fonts with special graphic effects such as textures, gradients, weights, and shadows. FedEx, Deloitte and Oracle are all examples of powerful and effective text logos.
"Your Idea" Logo Package
This package helps reduce time and cost by having you, the client, provide the idea for the logo symbol. We will create numerous renditions of your idea and keep evolving it until approved. We will also stylize the fonts and other elements of the logo for maximum impact. Brainstorming and creating your logo symbol is subjective and usually takes a great deal of time, but because the general concept is provided, this package is discounted nearly 40%.
Logo Modification Package
We will modify your outdated or out-of-style logo while maintaining brand identity. Sometimes a logo just needs a few tweaks and minor updates to bring it back to life. For cases like these, our Logo Modification Package is a perfect fit. In this package, we will alter and enhance your existing logo with new font design and spend up to 5 hours modifying your logo symbol. We'll do a thorough review of your brand identity and give you our honest, expert opinion on whether your logo needs a facelift...or a whole new face. If you decide to upgrade at any time, you only pay the difference in the package pricing.
Custom Logo Design Package
Our custom logo design process guarantees results, with unlimited revisions! To create an effective illustrated logo for your company, ImageWorks begins with a discovery process, during which we learn about your business and discuss ideas for your identity. As a result of the discovery process, we may suggest a visual direction that will further define the logo mark. We then design or "mock up" several logo concepts and review the results with you. After each round, we hope to get closer to a final solution that all of us are excited about. Now, we sometimes hit home runs on the first set of logos, but it’s important to remember that we all have different taste and logo likes/dislikes. Our process lets us work together to provide a solid foundation upon which the logo best represents your business and communicates a feeling of trust and creditability. As an added bonus, our custom logo design package includes a complementary business card design and template.
Business Stationery, Collateral and More
You've got the Spark, Now Add the Sizzle
Now that you have a unique and dynamic logo, we can provide any of the following add-on options:
Corporate stationery design – The look and feel of your stationery and collateral represent an important part of making a positive brand impression on clients and prospects alike. Showing that you care about your image signifies that you care about your clients.
Tagline creation – A memorable tagline secures your place in the market and in your niche, but "cute" is usually not a good idea unless you are Nike or another nationally known brand. Instead, an effective tagline should further define what you can achieve for your prospects.
Icon development – Product suites, Web graphics and GUI, etc. Quoted on an individual basis.
Animated logo – Add the “WOW! factor” to your company web site. Subtle, well-designed brand animation can make your logo "pop" and set you apart from competitors.
Logo variations – Your logo will often need several different versions. For example, a version for color backgrounds, a 3-D version, a flat version and an embroidery version.
So what should you do next?