Snapshot of ImageWorks Studio:ImageWorks was founded in 1995 and continues to offer benefit oriented marketing and branding services to small and medium businesses, government, non-profits and large enterprises. We differentiate ourselves from traditional web and graphic design firms through our marketing first focus that is infused into our designs and penetrates our marketing strategies to stimulate your brand, and increase revenue. We truly believe the best way to win a client’s trust, is to create exceptional marketing strategies, designs and media that will not only capture their prospects attention…but convert them into customers. >>Click here to read more about ImageWorks What does it cost to build a compelling Brand?What strategies work best? What branding “tools” will you need and how much do they cost? We’ll break it down for you, make recommendations and share our ideas….so you can analyze all your marketing options. >>Get a quote to maximize your brand’s potential Receive Free Marketing Tips, Ideas and Strategies!Learn which techniques work best, which don’t the latest marketing news and more from the IWS Marketing Report. >>Sign Up Download our “23 Marketing Tips that Drive in Revenue”This insightful guide has been made news across the globe. Download it, read it and feel free to call us to discuss how to implement these strategies and others into a working campaign. Branding TestTake this short test - to see how effective your brand really is! >>Quiz Me! Free Review & AnalysisFree review and analysis of your current site and it’s effectiveness in your marketplace. |
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ImageWorks Studio “Blog at a Glance”
Simply put, your “brand” or corporate image is the impression formed at every point of contact with your prospects and clients.
The dictionary definition of “branding” usually refers to the name and image of a product or service. However, in the business world we take it a few steps further. BNET defines branding as:
a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products or services.
We like this definition much better! It accurately describes the overall effect, goals and purpose of branding.
So how does branding affect marketing?
Ah, the great marketing/branding debate. We at ImageWorks Studio have long argued that marketing and branding are very similar and are, in fact, dependent on one another. We prefer the term “Brarketing,” a successful fusion of branding and marketing to promote and create value in a company’s products and services. Branding has slowly moved away from packaging and naming, into the realm of marketing. After all, to successfully brand a product or service, you have to market it well, and vice versa. Hence “Brarketing.”
The American Marketing Association’s new definition of marketing is as follows. (Notice that it sounds a LOT like branding.)
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
So think of branding as the creation/re-creation of tools and media used for marketing purposes and marketing as the planned execution of those tools and media.
Corporate Identity and the Importance of Branding
Perception is everything in the business world. Advertising professionals call it “outside perception” when it’s in the eyes of the customer. Everything that comes in contact with customers — brochures, direct mail, Web sites, advertisements, presentations, e-mails, signs, exhibits, salespeople, etc. — helps them form an opinion, good or bad, of your company.
Your brand begins with your logo, also known as your “mark.”
“Your logo is often where a prospect’s first impression of your business starts, and sadly in many cases, ends.”
Scott Margenau, President of ImageWorks Studio
A prospect should be impressed by your logo and be able to easily figure out what your company does. Your tag line should further define your market niche and stimulate the prospect’s curiosity.
A successful branding program is multidimensional, emphasizing the total customer experience. Companies often focus on a specific marketing project and forget the total package. Your brand must convince your prospects that you are the clear-cut choice to fulfill their expectations. This leads to credibility and anticipation, which will give you a huge advantage when it comes to converting sales.
ImageWorks can help you build a brand from the ground up or to rebrand a “tired” or outdated corporate image. Follow the links below to get started.
copyright 2008 ImageWorks Studio. All Rights Reserved
ImageWorks, a top web design and marketing communications firm specializes in custom web site design, web page design and online branding, supported by traditional offline branding such as print media, advertising, and corporate identity.
Through our revenue generating marketing communications strategies, we assure very web site design not only looks good, but helps persuade prospects to take the next step online conversion, to further the sales process.
Custom Web Site Design and development vs. standard web design or template web page design
ImageWorks believes in true custom web site design and development, as opposed to using a web design template. The logic here is simple...we are designing more than a web page, we are designing a total user experience. Our highly customized web site design start with a full discovery of a company's current brand. We carefully extract all critical marketing data such as sales processes, value propositions, marketing goals, core benefits and much more. Without this unique approach using veteran marketing experts and creative talent, we firmly believe it is impossible to design and develop and web or print media that will make the require impact and help procure sales and conversions. A truly custom approach is the only way to assure the best web design, user experience and persuasive architecture.
Using a full service strategic branding and marketing agency vs. traditional ad agencies or smaller graphic design and web design shops, or in house talent.
We are a professional sales and marketing agency specializing in branding and Advertising campaigns small business, medium sized business and large businesses. (SME, B2B, B2G, and B2C)
Founded in 1995, the ImageWorks consist of a team of professional creative and sales and marketing specialist, consultants, graphic artistes, copywriters, interactive designers, web developers and programmers (web application development) and project managers. Our branding marketing agency works with other partner agencies to offer a full range of web design, marketing and branding services. ImageWorks serves all markets in the USA and Worldwide.
Before the Internet became the dominant force that it is today in consumer decision-making, traditional
advertising agencies and marketing communication companies used print media, tv, and radio to drive in
customers. How things have changed! The top-rated strategies in 2007 for ROI and best tactics were email
marketing, organic search engine optimization (SEO) and pay per click advertising. This is a huge shift from
the early- to mid-90s...but how have advertising agencies kept pace? Can in-house talent give companies the
innovation and high quality of results-oriented media that are needed to win the persuasion battle amongst
competing markets? For more info, click here to read our article '"7 Reasons NOT to try 'handling' your design and branding internally"'.
Today we feel you web design and your initial home page message and brand impact set the pace for conversion or lack there of, and serve as the nucleus or your brand. All other marketing communication channels will usually lead to a visit to your home page...before the prospect will make a conversion decision. If your web design and site architecture does not absolutely impress the heck out of your prospects they will not hesitate to hit the back button and find a vendor or organization that will. The conclusion is your web site design and the message and "feel" of your home page design have become a cortical role in sales conversions, and demand a professional web design through a custom approach that considers your target marketings pain point, buying triggers and incorporates them into a web design site and experience tailored to their buying habits.
ImageWorks founded in 1995 is a multi-dimensional branding company producing top level graphic design, web site design, leading edge branding strategies, and designing complete customer experiences through web design, e-media, print design, creative direction, persuasive copy writing, conversion design and metrics, and other marketing ideas and advertising strategies.
We offer:
- Custom Professional Web design services - professional designs for company and corporate web sites, reinforced with solid marketing strategies and conversion goals for strategic web design and brand development.
- Ad design and advertising campaigns from a Top Ad agency. We make sure your ad design and print design not only get noticed, but demand results through professional and custom design and discovery process.
- Business to Business marketing, advertising and creative services designed to match your customers buying habits with your sales process to optimize online conversions.
- Corporate and Business Marketing services.
- Professional Web site Development and custom application design and web page development.
- To represent your brand as your Marketing Communications and Branding Agency of record.
- Best Practice CSS web site Design and web page layout inside an easy to use CMS.
- Custom Professional Graphic Design and Corporate Branding.
- Landing page design and development for new launches, launch marketing and product and service promotion. Landing page SEO, search engine optimization for marketing exposure and increased online conversions.
- Micro site design and development for product or service promotion, new web site designs, and initial brand launch.
- Temporary web site and web page design for small businesses and large corporations looking to improve their brand's impact or prevent damage to the brand through outdated and poorly designed web sites and print media.
- Corporate, Small Business, and Government web sites and development and online sales conversion strategies, calls to action designed for conversion and customer retention.
- Marketing and branding strategies for small companies, SME, small businesses, minority owned small businesses and new start up firms.
- Small business marketing, PR (Public Relations) and advertising using our online partners and copywriters for press releases and authority articles used to promote your brand and build traffic and brand momentum.
- Small business graphic and professional and custom web design services.
- Professional Web Site design in and CSS and corporate web design supported with CMS for easy web site maintenance.
- Copy writing, or copy writing - We provide copy writing services for online (web) media and offline media. Our copy is designed to work with current standards and convert prospects into customers through scanable benefit oriented text, with strong calls to actions and provocative lead and secondary headers.
- Web Applications - We develop web application to assist in streamlining your business operations and customer interaction. Application can work hand and hand with your web site and print design to create an environment driven by your customers.
- Email Marketing Campaigns.
- PR and Trade Show Exhibits.
As a total brand development company, ad agency and marketing communication firm we offer professional turn key services for all areas of custom and professional graphic and web design, advertising and marketing communications.
ImageWorks provides all these services that would normally require many out source vendors, such as:
- PR firm, firms and agencies
- Advertising firm or agencies
- Marketing & branding agencies
- project management, brand management
- best branding agencies and firms
- Custom graphic design firms and studios
- Custom web design firms and companies
- Top web development companies
- Professional and award winning copy writing and web design services
- Exhibit design companies
- online copywriting
- Exhibit Display producer
- Printing companies and agencies specializing in print fulfillment
- Professional Multimedia agencies and firms
- Interactive 3d design agencies
- video companies, audio companies
- Professional marketing research companies
- Podcasting and social marketing
- Viral Marketing , Social Marketing practices
- public relations firms and agencies
Most web design companies, ad agencies, marketing, creative and branding firms or graphic design companies don't offer a full suite of turn-key services with tangible results.
Top Core Branding, Marketing, Design Services & Products
Branding and Marketing Campaigns & Services
- Custom Brand announcements
- Best Branding Launches
- Product Launches
- Best Strategic Branding
- Viral marketing - Social Marketing
- Professional Persuasive Copywriting and content development
- Creative Direction and Services
- Small business web site design and branding strategies
- Marketing consulting, marketing direction services
- Advertising (Ad) and marketing Campaigns
- Lead generation, branding solutions Marketing Communications
- Custom Firm direction for branding strategies
- Press Releases and Authority Articles
- Custom Corporate marketing strategies and creative ideas
Professional Web design, Database Design & Development. CSS and CMS Design and Development.
- Small business web site design and development
- Professional and Customized web site designs
- Custom CSS Web Design in CMS
- PHP Web Design
- >Database Design and Development
- E-commerce Design and development Web Site Design & development
- Website navigation planning
- Best GUI Designs
- Web site search engine optimization (SEO), search engine marketing (SEM)
- Web Site content, creative copywriting
- Website graphics and animations in FLASH
- Website Development services
- Professional Web application and services
- Web based Email design and development
- Website based E-mail Marketing and Advertising
- Ad copy, copywriting , content and design
- Advertising and Marketing copy and Ideas and campaigns
Logos (Logo Design and Direction), Corporate Identity & Print media
- Logo visual direction and storyboards
- Best Brochures and Sales Kits
- Media Kits (Design and Fulfillment)
- Professional Graphic Design and creative design services
- Logos and corporate (business) stationery
- Brand and icon, logo development
- Creative Copywriting, design and layout
- Brand evaluations and marketing impact assessment
- Advertising and Marketing, PR (Public Relations)
- Marketing Plans, PR (Press Releases)
- Creative Branding strategies and consulting and persuasive copywriting
- Print design, brochure and exhibit design services
- Direct mail design and development
- Direct Mail fulfillment and printing
- Advertising for print ads and publications
Custom Exhibit Design, Displays and Structures
- Custom Exhibit and theme design
- Exhibit and Event Management for trade shows and promotions.
- Luminents Exhibits and Displays
- Custom exhibits
- Exhibit Design and production
- 10' and 20' Inline trade show exhibits and displays
- Islands and Towers Exhibits
- Trade Show Marketing Strategies
- Trade Show Banners and Banner Stands for corporate events
- Trade Show and Exhibit Graphics and Murals
- Professional Event Planning and trade show hand outs
- Professional Event Collateral and brochures
Serving DC (District of Columbia) Metro (Washington DC) area, Northern Virginia, New York and Suburban Maryland locally and the entire world via our online interactive web site design!
Resources
Web and Graphic Design Portfolio
Top Custom Branding and Marketing
Email and Web Hosting
Professional Web design SEO Flash PHP development
Interactive Web Development
Custom Logo graphic design print advertising letterhead
Graphic Standards Manual
Top Exhibit custom portable trade show booths banners
Advanced Exhibits for Tradeshow Marketing
Kiosks, Point-of-Purchase
Exhibit Banners
Custom Website Applications from our Design Studio in Virginia
Atlanta Web Design : Blue Light Labs Multimedia Inc.
Professional web design firms and marketing agencies
Top PR firms - branding & advertising agencies
Markets Served
Chantilly Virginia
Reston Virginia
Sterling Virginia
Philadelphia, PA
California
San Fransisco California
LA California
San Diego California
San Jose California
Orange County CA
Austin Texas
Dallas Texas, TX
San Antonio Texas
Miami Florida
Dade County FLA
Ft Lauderdale Florida
Jacksonville Florida
Jackson Beach, FLA
Tamp Florida web design
Orlando Fla
New York, NY
Queens, New York
Manhattan, New York
Brooklyn, New York
Lower Manhattan, NY
Upper Manhattan
Financial district, Manhattan New York, NY NY
Staten Island, New York
Hoboken, New Jersey
Hudson Valley, New York
Reston Herndon area Virginia
Arlington Virginia Virginia
North Arlington Virginia
Alexandria Virginia
Herndon Virginia
Mclean Virginia
Tyson's Corner, VA
Fairfax, VA
DC District of Columbia
Washington DC
Fairfax City, VA
Old Town Fairfax, VA
Oakton Virginia, VA
Falls Church Virginia, VA
Falls Church City Virginia, VA
Old Town Alexandria Virginia, VA
Great Falls Virginia, VA
Washington DC
DC Metropolitan area
Georgetown, Washington DC
Northern Virginia, DC Area
DC companies
DC corporations
Loudoun County Virginia
Fairfax County Virginia
Prince William County Virginia
Potomac Maryland MD
Suburban Maryland
Bethesda Maryland
Chevy Chase Maryland
Columbia Maryland
Montgomery County Maryland
Vienna, VA
Centreville, VA
Dulles Herndon, VA
Roanoke, VA
Ashburn Virginia
Charlotte North Carolina
Raleigh North Carolina
London England
The Bahamas
Freeport Bahamas
St Augustine Florida
Chicago Illinois
