The ImageWorks "Branding Blueprint"
The foundation of branding.
Our “Branding Blueprint” is a standard service in most contracts and provides a detailed guide required to build a compelling brand. This process is also backed by marketing consulting, direction and strategy as well as project management to assure success.
Project design and development is usually fruitless without a proper marketing direction and infrastructure. This is why ImageWorks has adapted a marketing first approach, backed by in-house design and development.
"Branding Blueprint" Key Elements:
(After Discovery Meeting)
- Client provides short company overview. Refined through collaboration
- Discuss/determine core values and current selling process
- Define and/or develop UVP (unique value proposition)
- Define and/or develop a Sales Argument
- Discuss, clarify and identify products & services
- Discus and define marketing goals for each contracted media. (This may be done in phases, but will usually start with the web site.)
- Clarify target market
- Determine top competition and review their online presence
- Develop list of core benefits and competitive advantages
- Categorization of corporate information for best use. Organize, optimize and define website structure when applicable
- Define multi-tiered conversion goals for web site
- Implement into contracted media to support this process
The above processes easily transcends into the development of both design and copywriting for your branding projects. They serve as a “blueprint” to verify the building of your brand.
Important Note!
All brands need constant re-assessment, improvement, new ideas, and new incentives etc. to reach their full potential. No brand in history has gone unaltered. It is very important to often revisit, analyze, and brainstorm new ideas for your original "blueprint"...as well as your content, image, calls to action, programs, etc. This is done through our Marketing Audit and Optimization program.
