Email Marketing Lead Nurturing Program (New!)
Ok, let’s start with a little 411. We get asked all the time what we mean by “lead nurturing”. So we imagine “email marketing lead nurturing” is even more confusing…
Let us explain:
Email Lead Nurturing is the art of taking a “soft conversion” and building up trust, value and credibility through helpful email content and links to web pages, videos and interactive media.
A soft conversion is any lead who knowingly shares their email address with you in hopes of receiving more information or “staying in touch.” This could be a PDF download, a request for info, an email newsletter or blog sign up, a webinar attendance, a Facebook or Twitter following, etc.
Why is it important that you email your customers and leads with relevant content on a consistent basis?
“Without effective nurturing, such as steady contact via email...
79% of marketing leads never become opportunities!*”
*Marketing Sherpa/KnowledgeStorm
More Opportunities = More Sales.
Here is what is included in the program:
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Goal: Your customers will receive a series of emails designed to intrigue and cultivate their interest through helpful articles, resources, guides, etc. to encourage interactions and conversions.
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We discuss and strategize which customer pain points, interests or awareness content would be the best fit for various call-to-actions on your website. From this, we create the brief below.
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Lead Nurturing & Content Strategy Brief: summarizes the first 3 articles we will write (500 words or less). At each quarter, we will add a new article to the series and review the performance of the past articles.
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Writing and set up of one auto-responder for a primary conversion goal.
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Setup of an iContact account. Live reporting is available for all your campaigns!
Cost: $1,900 plus $199 per month for the first year. Renewable upon request for monthly fee only. (Adds new content to nurturing plan). Additional articles can be added for $400 each. Additional series for unique call-to-actions can be added this way, without any additional setup. You can order these packages for each type of lead generation you have. (For example, an email subscriber may get one series….where as a request a quote prospect may get another series with different messaging).
