Graphic Standards Manual (GSM)
This standards manual comes in PDF format showing acceptable color & layout options for various media. It includes both specs as well as visual examples.
A GSM lets you set standards for all media developed, either for a single location or numerous offices. This assures your logo and key brand collateral is always displayed correctly in any media or communication tool. It includes spacing, styles, colors, fonts, margins, images and much more. ImageWorks unique GSM also includes selected color schemes for marketing, advertising, web standards and key communication tools.
Includes
Logo Styles and formats for:
- CMKY
- PMS
- Black & White
- Embroidered & Sign Logos
- Animated (if purchased) RGB Values, Web Color Matching
- Unacceptable Logo Use
Print and Layout Guidelines for:
- Corporate Color Palette – Make sure all your media uses a color theme that is approved and consistent. Our unique blending system picks main and complementary colors to assure a professional and compelling image.
- Approved Corporate Images – Here we choose and manage your image used for web and print promotion, including your web site. WE can even include the approved images with full license in the manual.
- Business Card - (margins, fonts, and guides in final format)
- Tag Lines - (Font & size, where to use)
- Letterhead(s) - (as applicable first and second page margins, fonts, print, guides in final print format, and one electric format)
- Web Site - Fonts, Spacing for headers, sub headers and main body content
- Label - (margins, fonts, guides in 2 formats)
- Insert/Product - (margins, fonts and guides in final format)
- Large Envelopes - (margins, fonts and guides in final format)
- Small Envelopes - (margins, fonts and guides in final format)
- Fax - (margins, fonts and guides in final format)
- Optional Collateral Piece - (one page, choose from Cover Letters, Response Cards, or other collateral needs)
- E-Mail - (design must be purchased first, identify all font sizes, button colors, margins, styles, CSS if needed, RGB values, etc.)
Starting from $2,500
