Make a Powerful Impression with Attention Grabbing Sales and Media Kits from ImageWorks!
What exactly is a “Sales Kit,” “Media Kit” or “EPK” (Electronic Press Kit)?
Put simply they are well-structured folder brochures...usually featuring interactive “inserts” to allow customization and updating of core information. They are often accompanied by a pamphlet, sales sheet or “slick” as they were called in the old days or even a tri-fold brochure. The collaborative effort of the total package should represent a brand synergy that tells the user that this company cares about their image…and the impact it makes upon their target audience.
Why Sales & Media Kits work…
Sales Kits emulate online experience because they are interactive. When designed properly (a rarity) they should introduce the company and the company’s core offerings in a benefit-oriented approach. The core areas should then be “surfable” via interactive inserts which can be updated and managed internally through templates. Lastly, interested prospects should be invited to a course of action using targeted “calls to actions.”
ImageWorks highly recommends an electronic version of this “kit” be developed…which often can be done at a reduced cost. This will allow you to email the sales kit and also allow prospects to download it from your web site. In the process, you will capture this lead for your database.
