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Keyword research & strategy
We use our own tools and strategies to find the best keyword targets. We look into the competition and all long tail roots as well to assure success. This is the most important part of your SEO.
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Up to 10 pages optimized
Each page has a limited amount of key words targets….basically 5-10 per page. We will optimize the best performing pages with relevant content to work with our keyword strategy.
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IWS's quality link builder
This is crucial. In the end, it's all about the links…and Google is cracking down on farms and spammy links. Google changes their algorithm almost daily so we use only the latest strategies to build organic, relevant links. This involved writing content, blogs, commenting, posts, social media interaction, bookmarking, direct and internal linking and much more.
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Keyword saturated article writing for SEO (10 per year)
We will write highly relevant content as "link bait" we will submit and post this content to as many reliable sources as possible. To keep cost down these articles are simple and do not go through an approval process. Their main focus is links, not conversion. Customer friendly content that is more for branding and marketing is in the social package below.
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Meta optimization
Your Meta Content is embedded in your page's code. This lets search engines know what each page is about and what's relevant. There are a LOT of strategies that come into play here…and we may alter your meta as we observe results.
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Ranking report
ImageWorks has our own custom reports with important data like your KW ranking, organic traffic, conversion, social traffic, PPC traffic etc.
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SEO Copywriting
We will edit and enhance your text on target SEO pages to work in alignment with our keyword strategy.
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XML site maps/google webmaster tools creation
Allows your site to be more "crawl-able" by search engine robots like GoogleBot and we set up your site in webmaster tools to measure overall site performance and optimize.
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Google/Yahoo map listing & optimize
Get found in Google places and Yahoo maps. We optimize your listing so that it gets the best chance of ranking high in the maps algorithms for all relevant cities!
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Premium local & industry directories
We submit your site with your business information to relevant and local directories that increase traffic and build links to your site.
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Citation site listings
We submit your site to popular citation and review sites where people go to look for local businesses in their area.
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Reputation Management
We monitor your reviews on your local Yahoo and Google listings, as well as upload relevant photo's, content, and information that enhances your local listings and makes for a quality user experience.
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Build/optimize local landing pages *(additional)
We create landing pages built to convert and rank high in the organic results for specific and refined keyword phrases. These landing pages also become a very valuable tool for conversions when you add Pay Per Click Campaigns to the mix.
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Local link building
IWS's quality link builder builds local & relevant links with your keyword phrases in mind, including blog outreach, recommendations for your service or product, event listings, and much more.
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Create content strategy brief
Includes a discovery conference and a written brief that identifies our goals, audience key needs for education and information, and targeted keyword phrases.
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2 Custom articles/emails per month
Strategically planned, professionally written articles/content pieces: These articles are aligned with your sales and nurturing goals, social media goals, and developed by our award-winning team and copywriters. ... Used in your email campaigns, Blog posts, Facebook, Twitter, etc. (300-500 word target range).
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1 Paid press release per quarter
Priority paid distribution through PRWeb. Includes an interview and research, pitch of concept, writing of release and as many revisions as needed until approved. Nothing generates more buzz and relevant links!
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All articles content shared socially and blogged
Distribution of all written content) via your email platform, Facebook, Twitter and your Blog as needed. We will also submit your articles to prime article repositories. E-mail distribution of this content is recommended, and can be done by your in-house staff or we can set up, test and distribute for you in approved email platforms. (iContact, Vertical Response, Mail Chimp, Constant Contact)
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Submit articles to prime article repositories & blogs
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Social media updates & sharing
These short posts (5 per month) on Facebook, Twitter, Linked In, and Google+ (as applicable) consist of sharing relevant industry-related articles, blog posts, and other news from third-party sources, sharing or re-sharing existing content from your website and blog, and making other updates to keep your contacts engaged. (Opt out for $300 les per month)
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Email marketing
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Research and choose up to 500 keyword phrases
We use a plethora of tools to determine search volume, average cost per click, and global and local competition based on the keywords, and implement keywords that will convert into sales for your business.
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Create relevant groups and write multiple targeted ads for each
We make sure our ad-groups are tightly themed and highly relevant to your business - ensuring that they show up in the paid listings and that you get better Quality Scores within the AdWords system.
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Create bidding strategy & implement
We determine which keywords and which ad groups will yield the best ROI and develop highly advanced bidding strategies to leverage a combination of factors that determines where your ad will be placed, and how much you will spend.
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Test & launch
We will test your AdWords campaign to see if it's working properly and determine what keywords your AdWords campaigns will show up for. When everything is approved, we launch your campaigns and immediately gain you web visibility with the click of a button.
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Manage bids, improve/revise ads as required (*billed at 20% of spend)
We will monitor you campaigns and make sure that everything is up and running smoothing. We will optimize as necessary and add features, campaigns, or new product or service listings upon request.
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Analyze landing pages & work on raising Google's Quality Score
We will improve your landing pages so they are optimized with the targeted keywords in created campaigns and will continue to optimize as needed. By performing ongoing optimization of landing pages and Ad Relevance, we increase your keyword quality scores so that you are paying less for higher ad positions.
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