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Just Announced: ImageWorks' All New Website Facelift Package!

That's right, it's time for some cosmetic surgery … on your brand image!  Our new program will save you thousands of dollars while giving your site the look and feel it needs to impress your customers.  This is a terrific option for companies with smaller budgets or those that need more time or funding to transition into a full-blown website and branding overhaul. 

Our affordable “facelift” can quickly bring your site up to speed with modern graphics, expert design, and the functionality your visitors expect from today's businesses – without breaking the bank! 

How to use videos to communicate core messages and increase conversions

85%.  According to Comscore, that’s the percentage of internet users who spend time watching videos online.  Invodo tells us that it also reflects how much more likely consumers are to buy a product after watching related videos.  

9 Keys to Creating a Home Page Design That Sits Up Straight, Commands Attention, and Delivers Results

The home page. It's the mother of all web pages. The grand entrance to one of the most important marketing assets you own: your website.

There is no disputing the important role that a website can play when it comes to generating leads and sales for most organizations. In fact, a 2010 Pew Intern and American Life study found that some 87% of online college graduates and 88% of those earning $75,000+ use the internet to do research on product or services, before buying.

That said, your website had better be killer. When it comes to designing your website, the home page is the place where first impressions are made. Effective home page design can mean the difference between a visitor who delves deep into your website and one who hits the back button upon arrival.

Report: 80% of Mobile Video Views Happen on Apple Devices

UPDATED Mobile video is still a small part of overall online viewing, but it’s a part that Apple dominates, according to a new report by video monetization startup FreeWheel. In its Q1 2011 Video Monetization Report, FreeWheel said the vast majority of video views that occur on mobile devices happen on Apple’s iPhone, iPad and iPod Touch.

7 “Must-Have” Rules for Successful Email Marketing

Rules: don’t run with scissors; don’t play ball in the house; don’t smack your brother… we all have them. We urge you follow these rules prior to sending out your first email marketing campaign. Although, if you choose not to, we won’t tattle, but your analytics will.

Top 10 Mistakes in Web Design

Summary:

The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.

Since my first attempt in 1996, I have compiled many top-10 lists of the biggest mistakes in Web design. See links to all these lists at the bottom of this article. This article presents the highlights: the very worst mistakes of Web design. (Updated 2011.)

 

ImageWorks Studio Wins Two SIA Creative Awards

WASHINGTON DC - ImageWorks Studio, a marketing and brand building company, proudly announces its receipt of two 2011 Summit International Awards:

Why use Video?

Why should your company use video to communicate and educate your customers?

Here are a few quick facts that may surprise you:

Microsoft Begs Users To Stop Using IE 6

 

Like the rest of us, Microsoft is ready to move beyond Internet Explorer 6. The software giant has launched a new website, The Internet Explorer 6 Countdown, that bears the slogan: “Moving the world off Internet Explorer 6.”

What Can Business Owners and Marketers Learn from Beer Pong?

Well, a few creative examples come to mind:

  • Determine next year’s marketing budget based on the simple formula of 2% gross sales x the number of ping pong balls you successfully land in half-filled cups of a tasty medium-bodied beer, or
  • hold a “Beer Pong Shootout” to determine which employee deserves a promotion.

While both ideas would make for a fun office party, that’s not exactly what we have in mind.

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