What is Podcasting, and what does it mean to Businesses as a new marketing tool?
A force to be reckoned with.
Podcasts are similar to RSS Feeds, white papers etc…but in a Audio/Video format. The audio/video format of a podcast offers your customers an alternative method to learn more about your company’s products/services.
A 2006 Emerging Media study conducted by KnowledgeStorm and UniversalMcCann concluded that:
Fifty-five percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as Podcasts.
Customers seem to prefer an “easy listen” option, especially if reinforced with content they can scan through. Additionally, audio versions can have a very different effect using tone-ology, background music and sounds to home in on key points.
Another key benefit is the ability to place your Podcast on Itunes, Google, Yahoo etc. for free PR. Additionally hundreds of Blog, Search, and Pod Engines scan relevant Podcasts and may redistribute your Podcast thus gaining your podcast more exposure. Your podcast could also be picked up by industry-related media…and it can be linked to and downloaded by anyone, thus bringing valuable SEO (Search Engine Optimization) to your Podcast efforts.
